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  • Where did the time go?


    Nevermind how we spend our money - what about our precious time? To find out what joys and chores fill our busy, stressful modern lives, Charlotte Sinclaire asked a cross-section of women to keep a log of a typical day.

    HELENA BOAS, 37, CO-FOUNDER OF CLOTHING LABEL BODAS
    WHERE THE TIME WENT...
    45 minutes exercising
    1 hour getting ready: showering, washing my hair, dressing and putting on make-up.
    1 hour on the phone - talking to builders and architects about re-fitting our Ledbury Road shop, to a web-design company and to a call centre about customer emails
    1 hour sending emails on my Blackberry
    2 hours travelling: I cycle to and from the office.  I'll take a cab if I go out to dinner.
    2.5 hours at my computer checking emails; browsing the internet and checking customer feedback online.  I also work on Photoshop on our a/w 2007 catalogue
    3 hours 45 minutes in meetings.  Some are internal - a weekly sales review, a production update, meetings about the design of new lines, some external - with a French lace company, a PR company, reviewing the month's press and new releases.
    1 hour having drinks with a potential hire
    3 hours eating
    7 hours sleeping

    Vogue November 2007 Article
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